Pure Sports contributes to sports management education at Alexandria University

Pure Sports, a regional sports consulting firm, has shared its expertise and industry know-how with students at Alexandria University.

Based in Alexandria, approximately 220 kilometres northwest of Cairo, Alexandria University is one of Egypt’s leading academic institutions. Its Faculty of Physical Education offers a range of programmes, including the Sports Management Diploma, which introduces students to the fundamentals of managing sports organisations, covering sports administration, event management, marketing, and facility operations.

The programme also explores related disciplines such as sports law, sports psychology, physiology, and coaching principles, preparing graduates for careers in sports clubs, federations, and fitness and recreational institutions.

Pure Sports

Building on its practical expertise, Pure Sports was invited to contribute to the programme through a dedicated session. Ibrahim Noufal, Executive Director at Pure Sports, shared applied insights and best practices on planning, executing, and managing sports events, highlighting the importance of integrating operations, fan experience, partnerships, and event management to ensure successful delivery and sustainable impact beyond competition.

“Participation in the module reflects our ongoing commitment to empowering sports talent, transferring industry knowledge, and contributing to the development of a professionally managed sports ecosystem capable of supporting the sector’s future growth and transformation,” Pure Sports said.

The consulting firm added that it remains committed to supporting initiatives that advance the sports industry through strategic advisory, operational excellence, and talent development across the Middle East. In Saudi Arabia, for example, the firm supports the Riyadh Schools Football Academy in developing the next generation of football talent.