Pure Sports

Pure Sports stands as the pinnacle of integrated sports consulting and management in Saudi Arabia.

Our unwavering commitment is to deliver a comprehensive 360° approach, firmly cementing sports as the ultimate platform for activation, connection, and exponential growth.

With a foundation built upon a wealth of both local and global expertise in Sports Consulting & Management, Pure Sports spearheads transformative endeavors.

We passionately assist public and private organizations in unlocking the full potential and power inherent in the realm of sports. At Pure Sports, we don't just manage; we craft experiences that resonate, elevate, and define the future of sports engagement.

Pure Sports is a subsidiary of Pure Consulting, a Saudi-headquartered management consulting firm.

Pure Sports | News

Pure Sports supports Riyadh Schools Football Academy with talent development pathways Working together with Pure Sports, the Riyadh Schools Football Academy has taken a next step in how it develops and supports the next generation of football talent.
21 December 2025
Anas Orfali (Pure Sports) named Chairman of Saudi Jiu-Jitsu Federation The Saudi Jiu-Jitsu Federation has appointed Anas Orfali, Managing Partner of Pure Sports, as its new Chairman.
26 November 2025
Pure Sports supports strategic roadmap for Union of Arab National Olympic Committees The Union of Arab National Olympic Committees (UANOC) has adopted its new future-focused strategy. The strategic roadmap was developed in collaboration with Saudi-based advisory firm Pure Sports.
13 November 2025
Pure Sports and SENT launch joint venture PureSENT for the football ecosystem Pure Sports, a leading sports consultancy in Saudi Arabia, and SENT, an Indonesian company that owns Serie A’s remarkable success story Como 1907, have joined forces to launch PureSENT, a joint ventu
28 October 2025
Sports Investment Forum launches in Riyadh with Pure Sports as Strategic Partner The first edition of the Sports Investment Forum kicked off today in Riyadh, bringing together around 3,000 attendees from across the sports, tourism, and government sectors.
07 April 2025