Nawa Program: Pure Sports empowers the next generation of Saudi sports talent
As part of its commitment to investing in future talent, Pure Sports served as the Executive Sponsor and Host of the ‘Nawa Intro to Sports’ program, one of Saudi Arabia’s leading youth development programs in the sports sector.
An initiative by Nawa, the Nawa Intro to Sports program gives participants an overview of Saudi Arabia’s rapidly growing sports landscape, from major successes by Saudi athletes on the global stage to the Kingdom’s hosting of major continental and international events. The program provides a clear and practical introduction to the people, organizations and decisions shaping the sports scene at every level, both on and off the field.
Throughout the intensive three-week program, the Pure Sports team delivered (alongside industry experts) theoretical and applied sessions built around real-world sports industry cases. The sessions connected knowledge with practical application, giving participants greater exposure to the sector, its professional practices, and specialized industry expertise.
Pure Sports contributed its expertise across different stages of the Nawa Program. Anas Orfali, Ammar Alabdali, Hassan Bashammakh, Ahmed Barabea, Fatimah Albar, Tamim Khoja, Ahmed Aljeazani, and Adel Bin Salman shared their experience through workshops, career mentoring, content development, and participation in judging panels.
“By combining specialized industry expertise with applied learning, the program provided participants with an opportunity to deepen their understanding of the sports industry in Saudi Arabia and learn directly from industry professionals, helping them develop their capabilities and prepare for future opportunities within the Kingdom’s rapidly evolving sports ecosystem,” said Pure Sports.
Headquartered in Jeddah, with a second office in Riyadh, Pure Sports is one of Saudi Arabia’s leading sports consultancies. The firm, which is part of Pure Consulting, works with public and private sector organizations in Saudi Arabia and internationally.
Investing in future talent through knowledge sharing and sponsorships is an integral part of the firm’s mission to contribute to the development of the Saudi sports sector. “Through initiatives that connect the next generation with industry experts and bridge knowledge with practical application, Pure Sports continues to invest in talent and unleash the power of sports, contributing to a more sustainable and impactful sports sector,” said the firm.
“Our sponsorship and participation in the Nawa Intro to Sports program reflects our continued commitment to sports talent development, knowledge sharing, and empowering the next generation with the capabilities needed to contribute to the continued growth and development of the Saudi sports sector.”
