TDK SensEI partners with Mindsets to bring edge AI to industrial markets in EMEA
TDK SensEI, a global provider of Edge AI platforms to the industrial sector, has signed an EMEA-wide partnership agreement with Mindsets.
The strategic collaboration will see Mindsets become an authorized partner and value‑added reseller for TDK SensEI’s flagship product edgeRX, an industrial machine intelligence and health monitoring platform. Mindsets has been named a partner for the Europe, the Middle East, and Africa (EMEA) region.
Designed for industrial groups, edgeRX combines advanced AI algorithms with internet of things technology to provide real-time machine health data to engineers and plant managers, which allows them to detect potential failures before they occur. This empowers smart and predictive maintenance, which has benefits such as reducing maintenance costs, increasing uptime, and extending asset lifetime.
Throughout 2025 and early 2026, TDK SensEI received multiple prestigious awards for how its edgeRX combines artificial intelligence, edge computing, and internet of things to take predictive maintenance to the next level.
“edgeRX represents exactly the kind of transformative technology that manufacturers across Europe and the Middle East need to move from reactive maintenance to predictive intelligence,” said Rayan Khraibani, CEO of Mindsets.
As an official partner, Mindsets will help its industrial clients gain access to edgeRX and adopt the platform within their organization and technological landscape.
“With our regional footprint and deep industry expertise, our clients will benefit from faster adoption of edge intelligence, improved equipment reliability, enhanced performance monitoring, more effective predictive maintenance, and higher operational efficiency across manufacturing, smart buildings, logistics, and other industrial environments,” stated Mindsets in a release.
Kyle Arnold, Chief Marketing Officer of TDK SensEI, noted that Mindsets was selected as an EMEA partner for its track record in the field, regional footprint, and deep understanding of the operational realities of industrial environments. “Together, we’re enabling customers to accelerate digital transformation with solutions that are both technically advanced and regionally tailored.”
“This partnership brings together TDK SensEI’s proven edge AI capabilities with Mindsets’ deep regional and technology expertise and strategic consulting practice,” added Khraibani.
TDK SensEI is headquartered in the United States. Mindsets meanwhile is a consulting firm with multiple businesses, including a strategy consulting unit, a technology wing, and a ventures arm. The firm is headquartered in Lebanon and operates with further offices in Dubai (UAE), Riyadh and Jeddah (Saudi Arabia), Nicosia (Cyprus), Rotterdam (Netherlands), and Houston (US).
