Zero&One named Machine Learning Competency Partner by AWS

01 November 2023 2 min. read
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Cloud consultancy Zero&One has hit a milestone in the Middle East’s AWS landscape, becoming the first company to be appointed a certified Machine Learning Competency Partner by the American cloud provider.

Already an AWS partner for consulting, data & analytics, and managed services, among others, Zero&One is a leading player in the region’s AWS landscape.

Ali El Kontar, the founder of chief executive of Zero&One, said that the latest recognition from AWS “clearly demonstrates the firm’s strong commitment to advancing digital transformation in the MENA region” through emerging technologies such as artificial intelligence (AI) and machine learning (ML).

Zero&One named Machine Learning Competency Partner by AWS

“This remarkable achievement underscores our distinguished status in the AWS landscape and our leadership in harnessing the transformative potential of cloud technology, empowering businesses to unlock new opportunities, enhance operational efficiency, and provide exceptional customer experiences,” he added.

Globally, over 100,000 organisations are already using AWS for their AI/ML workloads. According to AWS, the power of the cloud and AWS’ streamlined operations is helping their data scientists achieve a tenfold boost to their productivity.

A Machine Learning Competency Partner is a consulting firm with a proven track record of designing, building, implementing and operating AI/ML solutions. Given the field is still in its infancy, Zero&One has joined a relatively small club of consultancies worldwide that have earned the badge of honour.

“To qualify, we had to pass stringent requirements, showcasing our extensive experience in deploying machine learning projects. Over the past period, we have helped clients in various industries revolutionize their business through innovative AI and ML solutions, including in education, manufacturing, and financial services,” said El Kontar.

Headquartered in Lebanon and the United Arab Emirates, Zero&One has a team of around 60 staff. The firm is a strategic partner of AWS and is backed financially by PwC.