Savings platform The Entertainer selects Zero&One as cloud and Gen AI partner

The Entertainer, a well-known savings platform and app from the UAE, has selected Zero&One as its partner for generative AI initiatives.

Founded in 2001 in Dubai, The Entertainer is a provider of 2-for-1 offers from dining, leisure, entertainment, beauty and hotel brands across the Middle East. The company hosts over 10,000 merchants and serves customers in Dubai, Abu Dhabi, Qatar, Oman, Bahrain, Saudi Arabia, Kuwait, Egypt, and Singapore.

As part of a broader artificial intelligence (AI) and cloud strategy, The Entertainer is working with Zero&One to develop and deploy a range of AI-driven features aimed at simplifying how users discover and engage with offers across dining, wellness, retail, and travel. These capabilities are being integrated in phases, ensuring performance, security, and alignment with brand experience.

The collaboration is designed to help The Entertainer deliver more personalized, responsive, and intuitive digital experiences.

“This partnership represents an important step forward in our commitment to technology-led customer experience,” said Iqbal Hanif, CIO of The Entertainer. “We are building toward a smarter, more seamless platform, with AI playing a critical role in how we bring value to our users.”

Zero&One is providing support across cloud architecture, AI integration, and managed services on the Amazon Web Services (AWS) platform.

With offices around the Middle East, Zero&One is one of the region’s leading cloud consultancies and an AWS Premier Consulting Partner. The firm also holds the Generative AI Competency from AWS.

Commenting on the project, Ali El Kontar, CEO of Zero&One, said: “We’re honored to support The Entertainer in this transformative journey. Together, we’re creating AI solutions that are not only intelligent and scalable, but also deeply respectful of user trust, data security, and brand integrity.”